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HYP’s brand is based on the concept of tangram, a Chinese geometrical puzzle consisting of a square cut into seven pieces which can be arranged to make various other shapes. It represents HYP’s purpose to create solutions based on people’s problems, by putting together different pieces of the business to form a cohesive brand image. HYP combines the digital world with marketing in order to achieve a functional yet appealing solution for their customers.

For their website, HYP developed a playground, in which people can play with a tangram puzzle and invent different shapes. It then allows people to download a screen to save their shape if they want to.

Technologies: fabric.js, jQuery, HTML5, CSS3

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