We viewed HYP's brand creation as a personal challenge, since our brand had to transmit what we do, solve problems, sharply. After some pondering, we decided to base our image on the Tangram, a geometric puzzle that allows people to build an infinite set of shapes, while only using a set of 7 pieces.
Each letter of our logo is composed of a complete tangram puzzle. This concept also allows us to use tangram in the creation of multiple graphic objects.
Our next step was to create a website, our own online channel to transmit what we have done and what we do to our clients. Over the time, our website has been improved, and new work has been added to our portfolio.
As for graphic material, we created business cards, letterhead, envelopes, email signatures and stamps, that all reflected HYP’s image.
Technologies: HTML5, CSS3, jQuery